Wednesday, May 1, 2013
Expanding the Zone
Here's the plan: near the end of May we will expand our running/walking offerings (which is 80% of the current shop) into a larger space directly across the street. The new shop is 1/3 bigger than our current space and will give us room to do what we do a little better. We'll have space to teach a Good Form Running clinic or even do a small presentation during store hours and more room for packet pick-ups, an additional treadmill, etc. We'll also be able to carry more clothing, accessories and have a larger shoe wall to show off our vast selection of footwear. Nearly all of the current staff will move across the street with the running store.
Once we make the move and get things open across the street, the current space will evolve into an active/outdoor lifestyle store. It will take a little time to get it exactly how we want it (even though we'll still be open) but by July the current space will become "OutsideIN Bend". Our selection of shoes from brands like Dansko, Keen, Merrell and Olukai will grow but even more apparent will be the additional apparel from Prana, Lole, Arc Teryx, Beyond Yoga and Ibex to name a few. We will also have kids shoes from Keen, Merrell, New Balance and Chooze. The selection at OutsideIN Bend will evolve over time and ultimately you, the customer will help decide what shape it takes.
Why? is a question that sometimes comes up as we share our plan. It's a good question and one we don't take lightly. After all, FootZone is a healthy, growing store with wonderful customers and a good reputation. The last thing we want to do is mess it up. With a little luck we won't and we'll provide an expanded space for FootZone to grow with this community. All the while creating a new store (OutsideIN Bend) that helps us meet some of the needs and wants our customers have. Plus, truth be told, we're having fun with the project. We're excited to create something we can be proud of and that we hope Central Oregon will love.
Clearly none of this would be possible without all the love Central Oregon has already shown us over the years. It's hard to change but we couldn't be more excited or appreciative for the opportunity. Thank you! -Teague